Brand Evolution
Yin Yang Brand Evolution
Doyenne of Green
Katie May chose earthy green for the lids of the first presentation of Yin Yang in 1973.Then "green" was just a colour, not an ethical label, but Yin Yang products were "green" in the ethical sense from day one.
Early Yin Yang
Our first promotional leaflet puts the emphasis on the brand's link to an ancient Chinese philosophical school, by using a font with an Oriental character.
Beauty In Nature
By 1978 Yin Yang had developed a sophisticated modern image. Drift wood, an ancient symbol for the beauty in nature, conveys Yin Yang's recognition of the perfect balance of the natural world.
Perfect Balance
Perfect balance - a simple concept - skincare products in alignment with the pH of human skin.Brand imagery and product display reveal the centrality of balance in Yin Yang products.
Yin Yang Goes West
California 1982, Yin Yang opens in the stores of "Green Goddess" Sandy Gooch. The Yin Yang symbol in slate grey is a tradition of representation 2,500 years old - and a design statement for the decade.
Flirting With Pink
Introduced in 1989, Yin Yang Natural Moisturiser has become one of our most popular products, and it is still dressed in pink.
Yin Yang At 18
By 1991 Yin Yang had developed into a major brand but its ethical traditions are revealed in the caption : Environmental Compatibility. Yin Yang then and Yin Yang now!
Introducing Yin Yang
Yin Yang leaflet for launch at Cranks store and restaurant, Carnaby Street, London, 1973!
In The Beginning
First leaflet and packaging with oriental influence.
Design Simplicity
Design simplicity, the basis of elegance, and a metaphor for the pure botanical formulations that were then and are now at the heart of Yin Yang.
Yin Yang Range 2010
The new environmentally friendly packaging that helps get the very most from Yin Yang's products.